Breakout Sessions

Mon., April 18: 1a–1d | 2:45 – 3:45 pm | Spokane Convention Ctr


1a. Medical Home

Marcella Bucknam

On October 1, 2013, the health care industry will be required to use the ICD-10 code set. Learn how these massive changes will affect you and your practice, and understand the magnitude of the ICD-10 implementation process. This presentation includes an update, along with practical resources to help you develop a work plan to ease your way into ICD-10

1b. Marketing In A Modern World

Nicolas Smith

Internet-based innovations such as online search, blogs and social networking have swept the marketing world over the past 20 years and yet the medical industry has frequently been one of the slowest to embrace these changes. Patients are more informed and have higher expectations than ever before. And in a world of Twitter, online reviews and blogs, your reputation is on the line. But don’t worry! The good news is that you can turn that pressure into a competitive advantage! This breakout will shows you how to move your organization into the modern era of marketing, regardless of size or budget!

1c. ICD-10-CM

Marcella Bucknam

On October 1, 2013, the health care industry will be required to use the ICD-10 code set. Learn how these massive changes will affect you and your practice, and understand the magnitude of the ICD-10 implementation process. This presentation includes an update, along with practical resources to help you develop a work plan to ease your way into ICD-10.

1d. One Thing Leads to Another: Five Essential Negotiating Skills for Managers

Jeannette Nyden

Managing can be stressful, unless you have the skills to effectively negotiate. In this interactive presentation, you will learn how to encourage teamwork even if you don’t have authority over some employees; quickly get to the heart of the matter using a simple questioning format; effectively make tradeoffs (not concessions) with customers and vendors; recognize how culture can impact communication styles; and recognize financial traps when negotiating budgets and other money issues. Each of these skills leads to greater cooperation, team work and genuine leadership.


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Mon., April 18: 2a–2d | 4:00 – 5:00 pm | Spokane Convention Ctr


2a. Using Dashboards to Improve Practice Performance

David Gan

A medical group dashboard presents a practice’s key performance indicators in a clear, concise format in the same fashion that an automobile dashboard displays the essential information a driver needs to know. This session will address the use and design of medical group dashboards that provide easy to interpret information for the practice’s leaders. Learn how to construct effective practice dashboards that use multiple tabular and graphic displays to communicate essential internal and external information for your practice.

2b. Healthcare Enterprise Risk

Phi Dyer

Most group practices simply ‘buy’ insurance believing that they have dealt with ‘risk’ without any structured review or analysis. In many cases they simply ‘renew’ their insurances without any regard to changes in operations, or in their practice environment. Reform and system changes are presenting more challenges, including potential mergers and acquisitions. These dynamics undoubtedly present uncovered exposures that could cost hundreds of thousands of dollars, or event bankrupt the practice itself, while believing that the ‘risks’ had been addressed. This session will introduce you to a disciplined approach to healthcare ‘Enterprise Risk’ management, and provide you with insights into new/emerging risks.

2c. Compliance: Top Ten List for 2011

Marcella Bucknam

The federal government plans to get $3 billion dollars back from providers to help fund the Medicare deficit. What should you be worried about? What can you do about it? You’ll find answers to these questions during this timely and informative breakout session.

2d. One Thing Leads to Another: Five Essential Negotiating Skills for Managers

Jeannette Nyden

Repeat of Breakout 1d


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Tues., April 19: 3a–3d | 10:45 – 11:45 am | Spokane Convention Ctr

3a. Optimizing the Return on Investments from Your EMR

David Gans

The electronic health record (EHR) has the potential to improve efficiency, effectiveness, and quality of care. However, in order to gain the benefits of using an EHR, a practice needs to reengineer patient and work flow. This session will describe implementation costs for an EHR and the potential financial benefit of abandoning paper medical records and implementing an EHR. It will also address the processes employed by practices that had a successful EHR adoption that enabled a positive return on investment.

3b. How to Receive a Donation for your EMR, Compliantly

Megan Grembowski and Tricia West

Through 2013, there is a unique opportunity for physicians and practices to receive donations from other healthcare providers and companies, even if there is a referral relationship. We will discuss Stark/AKB subsidy considerations, including items/services included and excluded. A real-life successful case study will be shared, and there will be plenty of time for questions.

3c. Leading Effective Teams

Rochelle Crollard and Beth Hannley

Teamwork is essential in our busy practice environment, both within and between departments. The level of teamwork impacts productivity, performance, accuracy, customer satisfaction, and employee engagement. Members of dysfunctional teams express their frustrations through complaints, direct or indirect conflict, or through absenteeism and turnover. In this session you will learn the elements of an effective team and how to foster a positive, productive team environment, starting with hiring people who are team-oriented. We’ll explore the delicate art of managing group dynamics with a focus on getting results.

3d. Front Office Success – How to Satisfy Patients and Boost the Bottom Line

Lisa Peterson

Your medical practice's front office staff maintains patient flow, collects cash, and verifies insurance coverage and patient demographics while also answering phones and sending faxes. Medical practices with inexperienced, unmotivated and underpaid staff on these front lines often suffer the consequences: poor staff morale and eroding patient loyalty – the slow, quiet killers of many practice's bottom lines. Make sure everyone is on the same page when it comes to the service quality your patients demand. During this session you will learn the most common mistakes front offices make; how you can encourage employees to improve without negatively affecting morale; and ways to handle difficult patients, registrations, scheduling, collections, and times.


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Tues., April 19: 4a–4d | 2:45 – 3:45 pm | Spokane Convention Ctr

4a. Social Media

Kimberly Baker

Facebook and other social networks can no longer be considered passing flings. More of us, along with members of our workforce, are using social media networks to interact, exchange ideas, market products and socialize. Given the amount of activity invested in these networks, what risks does social media pose for employers and businesses? Kimberly Baker, a Senior Member in the Health Care and Labor & Employment Practices at Williams Kastner, will explore how you can protect your business from some of the larger risks, including: consumer protection violations, discrimination, privacy laws and cyber warfare.

4b. Arrangements Between Hospitals and Medical Groups: Alternatives to Employment

Anne M. Redman and Renee M. Howard

What are the market forces today behind integration of medical practices and practitioners with hospital and hospital systems? Decreases in reimbursement, development of accountable care organizations, access to capital, and other drivers encourage medical practices to enter into some new and some familiar arrangements with hospitals. This session will review affiliation arrangements (short of employment) between medical practitioners and hospitals that make sense in today’s health care industry. The discussion will cover the benefits and drawbacks of various affiliation arrangements, and will also cover the legal issues that shape and limit compliant affiliation structures for physicians and hospitals.

4c. Helping Physicians and EHR Connect with their Patients – PatientBridge

Larry Baker

PatientBridge is an organizational learning system that supports clinicians and staff to learn key communication techniques to efficiently use the Electronic Health Record during patient visits. With PatientBridge techniques, clinicians accomplish most of the charting while the patient is in the room, connect with the patient to build a satisfying patient experience, and activate the patient as a partner in their health care. Breakout participants will learn how they can support clinicians in their groups to adopt PatientBridget to achieve meaningful use and enhance the return-on-investment on their EHR.

4d. Pot Holes to Avoid on the Road to Getting Paid

Lisa Peterson

Your physicians are working harder than ever. They deserve a dependable revenue cycle that works relentlessly to ensure every cent due the medical practice is collected timely, efficiently, and accurately! The session lays out new, innovative tools, techniques, policies and procedures, and advanced practices that allow you to diagnose and treat your revenue cycle and ensure a financially healthy bottom line. The depth and magnitude of change in health care reimbursement means that your medical practice cannot rely on the same old billing methods. Anything less than optimal performance from your billing office reduces cash flow and costs you money.


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Tues., April 19: 5a–5d | 4:00 – 5:00 pm | Spokane Convention Ctr

5a. How Succession Planning Can Benefit Physicians and Cultivate Long-Term Organizational Success

Dan Gaffney, Lars Landrie, and Rob Grannum

According to the American Medical Association, half of all current active physicians will have reached traditional retirement age in 10 years. Whether you’re a physician or an administrator managing a physician group, it’s never too early to start mapping out a succession plan. But where do you begin? Join us to gain a high level perspective on the key components of succession planning for physicians and physician groups. Learn about management succession, business ownership transition strategies and personal financial planning, and how they relate to succession planning as well as physician retention and the overall success of your organization.

5b. Arrangements Between Hospitals and Medical Groups: Alternatives to Employment

Anne M. Redman and Renee M. Howard

Repeat of Breakout 4b

5c. Helping Physicians and EHR Connect with their Patients – PatientBridge

Larry Baker

Repeat of Breakout 4c

5d. Pot Holes to Avoid on the Road to Getting Paid

Lisa Peterson

Repeat of Breakout 4d


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Wed., April 20: 6a–6d | 9:45 – 10:45 am | The Davenport Hotel

6a. Payer Negotiations – Part I

Dwight Johnson

Most physician practice revenues come from contractual arrangements with health insurers. It is vitally important that you manage your commercial health insurer contracts thoroughly. In this session, you will be introduced in very practical terms to the art of negotiation, offering you specific techniques to improve your chances of achieving the best outcomes possible. Topics to be covered in Part I include: Discovering how insurance companies design their contracts; focusing on the contract provisions that most directly affect your practice; determining your leverage and using it to maximum advantage, and; identifying what’s really at issue.

6b. Four Practical Steps in IT Best Practices

Sam Manafi

IT Best Practices has its roots in research, science based methodologies and experience. For an IT team to succeed there is a need to employ proven best IT practices, invest in developing people and infrastructure, and develop capabilities that can help bring value to the business. During this presentation we will discuss IT Best Practices from a variety of organizations such as IT Process Institute, ITIL, COBIT and others, then provide practical steps utilized by some of the best IT shops in the nation to constantly improve service operations by adopting superior practices.

6c. Washington Employment Law

Sheryl Willert

Two years ago with President Obama taking office and the political control of Congress shifting, many employers were concerned about what changes might be forthcoming. In the aftermath of the 2010 midterm elections, employers may yet again face some old and new concerns. Sheryl Willert is Managing Director of Williams Kastner and dedicates her legal practice to the litigation and counsel of all aspects of employment law for both unionized and nonunionized employers in the private and public sectors. In this overview, Ms. Willert will present some of the more formidable issues and concerns facing employers in the coming year, topics will include: The Paycheck Fairness Act, Whistleblower Protection, EEOC activity, and the National Labor Board's efforts to shift control in the workplace in favor of unions.

6d. Missed Financial Opportunities

Lisa Peterson

The nation’s economic crisis, health care reform, consumer-directed health care, and the uninsured are all making an impact on your medical practice. This breakout will help you meet these challenging times head-on with practical solutions you can put into action to contain costs, improve patient flow, reduce no shows, establish patient financial clearance protocols, improve time-of-services collections, prevent payment denials, find overlooked coding opportunities, and monitor payments.


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Wed., April 20: 7a–7d | 11:00 – 11:55 am | The Davenport Hotel

7a. Payer Negotiations – Part II

Dwight Johnson

With continuing downward pressure on reimbursement, the need to be successful in your dealings with health insurers will continue to grow. Attending these breakout sessions will help you maximize the performance of your commercial contracts to the financial benefit of your practice. Topics to be covered in Part II include: Identifying your practice’s strengths and vulnerabilities and the other side’s strengths and vulnerabilities; avoiding antagonizing the other side and harming your cause; removing the obstacles that may be stalling negotiations; knowing when you’re leaving money on the table, and when to walk away from a negotiation, and; reaching your goals while creating good relationships with health insurers.

7b. The Case for IT Disaster Recovery

Sam Manafi

The cost of a disaster could be an enormous blow to your organization. In fact, some businesses do not survive a serious catastrophe that affects the availability of their mission-critical applications. Catastrophes can happen at any moment. Are you prepared?

A clear strategy and the ability to move workloads for migration, continuously backup and recover data and applications, ensure availability and easily manage server workloads in physical and virtual environments, regardless of platform or location is an essential part of a CIOs responsibility. This presentation will discuss appropriate methods to help define the strategy that will provide the optimal trade-off of availability versus risk.

7c. Oregon Employment Law

Sharon Peters

The last few years have been particularly challenging for both employers and employees in the state of Oregon where the unemployment rate ranks among the ten worst in the United States. Sharon Peters is a lawyer in the Portland office of Williams Kastner and her practice emphasizes employment litigation, employment practices advice and consultation, and workplace investigations. Ms. Peters also provides counsel to health care clients regarding regulatory compliance, crisis management, and the unique personnel issues presented in the health care context. In this overview, Ms. Peters will provide an update on new developments in employment laws in Oregon, topics will include: FMLA (Family Medical Leave Act), GINA (Genetic Information Non-Discrimination Act) and the Job Applicant Fairness Act.

7d. Missed Financial Opportunities

Lisa Peterson

Repeat of Breakout 6d

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