Joseph Grenny

Crucial Conversations – Tools for Talking when Stakes are High

Monday April 15, 8:00 AM | Opening General Session Keynote

This session will teach you a handful of highly effective skills for fostering open dialogue and show you how to create alignment and agreement around high-stakes, emotional, or risky topics – at all levels of your organization. The immediate outcome is people who surface the best ideas, make the highest quality decisions, and then act on them with unity and commitment. Long-term results? Greater efficiency, improved working relationships and increased employee satisfaction. You won’t be disappointed.

Joseph Grenny is coauthor of four New York Times bestsellers including Crucial Conversations and Crucial Confrontations. An expert in topics ranging from influence and leadership to organizational change and effectiveness, Joseph has been cited in every major newspaper and has appeared on more than one hundred radio and television programs. He also writes “The Influential Leader”, a regular column on

Joseph is a business results expert who speaks and consults regularly with business leaders and executive-level teams across the globe. In 1990, he cofounded VitalSmarts, one of the most respected corporate training and organizational development companies in the world. Named the 2008 Business of the Year by the Association of Learning Providers, Vital Smarts has also been ranked eight times by Inc. magazine as one of the fastest growing companies in America and has trained more than 800,000 people worldwide.


Cheryl Toth MBA

Calming the Chaos of Information Overload

Monday, April 15, Noon | Lunch Keynote Speaker

Email jail’ got you down? Can’t remember where you saved that document? Looking for a better way to manage your professional news and reference tools? Learn how free or low-cost, easy-to-use Internet tools can help you manage your time and life. From personal portals to feed readers, online collaboration technologies to social networking tools, you’ll leave with time-saving tips for managing both personal and professional information better.

Cheryl Toth is a senior practice management digital medical professional who leverages technology to help practice staff, managers and physicians work smarter. She brings 20 years of consulting, training, business administration, technology services management and marketing to her projects. Deep knowledge of practice management, internet and physician office technologies, the clinical needs and business problems of healthcare professionals, and online collaboration platforms gives Cheryl a 360º understanding of your reality.


Kevin O’Connor

The Art of Leadership - A discussion of how great communications skills are at the heart of great leadership skills

Tuesday, April 16 11:30 am| Luncheon Keynote Speaker

Mastering the art of leadership can help you influence more people, enjoy more success, and give to others more of what they want and what you have. At the end of this presentation, participants will be able to: Define their individual leadership style; understand how colleagues interpret their leadership; direct teams with greater efficiency; delegate effectively those things that will enhance the team; and discover the difference between strong leadership and leadership that is too strong.

Kevin E. O’Connor is a Certified Speaking Professional and one of less than 570 people in the world who holds this honor for speaking and presenting excellence. He is an author of seven books and a corporate consultant who works with individuals and teams to achieve greater performance and satisfaction. He is author of seven books. He holds three master degrees, is faculty for the American College of Physician Executives, and also teaches at Chicago’s Loyola University and Columbia College, Chicago’s performing arts school.


CEO Panel Discussions

Marshall M. Baker, MS, FACMPE

Wednesday, April 17, 8:30 am | General Session Keynote Speaker

In a time when healthcare is all questions and few answers, join us for a session that promises insights from the brightest in our field. CEO’s from Washington and Oregon will discuss questions posed by the new MGMA President and CEO.

Do you wonder if healthcare reform is a tectonic shift or simply managed care warmed-over. What are the implications of ACA, PCMH, PFP and all the new acronyms we have adopted as of late? Are ICD-10 and increasingly higher deductibles a greater threat than RAC/MAC audits? Are health system mergers and physician group consolidation a trend or the future of the American healthcare delivery network?

What are the roles of healthcare CEO’s and Administrators in our ever-changing environment? How best do we acquire the skills needed to lead our organizations into the future?

We all want healthier patients that give us high marks for satisfaction while reducing costs. Is technology proving to be the answer? Where does physician satisfaction fit in?

Expect lively and frank dialogue on these topics and more by seasoned medical practice CEO’s in this provocative session. This is a do not miss session that will inspire you to contemplate the healthcare road ahead.

Panel Participants

  • Jeffrey M. Baird MBA, CMPE – Administrator, Willamette ENT & Facial Plastic Surgery
  • Dave Fitzgerald MBA – CEO, Proliance Surgeons, Seattle
  • David Lloyd MBA – Executive Director/CEO, The Polyclinic, Seattle
  • Andrew Perry – CEO, The Corvallis Clinic

Jack Shapiro

The Future of Healthcare – Why We Are Becoming a Healthcare Economy

Wednesday, April 17, 10:00 am | Closing General Session

Don’t miss this intriguing discussion on evolving long-term trends in American healthcare. Find out why we are fast-becoming the "Healthcare Economy." Why the mounting cost of healthcare will force important personal and social trade-offs now and into the future, and the cost-saving significance of enhanced information technology to the future of healthcare.

Jack M. Shapiro is an internationally-known healthcare marketing researcher, consultant, futurist, broadcast journalist and public speaker. Jack includes among his clients major companies in the pharmaceutical and biotech industries and insurance companies, advertising agencies, hospitals, and manufacturers of medical equipment, supplies and devices. Often quoted in the healthcare industry, general business, and lay publications, Jack has been a frequent guest on national television (ABC, NBC, MSNBC, CNBC, FOX, PBS and abroad on BBC and ITN) and radio as a commentator on healthcare trends and politics in the United States and overseas.

From 1997-1999, he was the host of "MEDI-POLITICS," a nationally-syndicated radio show focusing on the politics and future of healthcare as well as key legal and ethical issues. The show reached more than 40 markets in 26 states (31 million people in-audience) and around the world on the internet.


Pat Cashman

Master of Ceremonies

The OMGMA and WSMGMA is proud to announce Pat Cashman, Master of Ceremonies, for this year’s annual meeting.

Cashman has been a broadcast performer and writer in the Northwest for over twenty years. He has won dozens of Northwest Emmys, advertising awards, radio honors and medallions from the International Film and TV Festival of New York.

Cashman has also been the much-honored host of several popular Seattle radio shows—winning newspaper readers polls as “Favorite Radio Personality.” He was just awarded ‘Western Washington’s Funniest Comedian” in a poll of KING TV “Evening Magazine” viewers. He received his degree from the University of Portland.